Scaling a Seven-Day Customer Acquisition Operation
The Challenge
A growing U.S. telehealth company wanted to expand its customer acquisition operation while improving the economics of growth.
The organization needed to reduce operating costs, improve cost per acquisition, extend workable coverage throughout the week, and create a staffing model capable of expanding alongside demand.
The Calltastic Approach
The partnership launched in March 2026 with a five-person team.
Calltastic developed the staffing and operational structure required to increase acquisition capacity while supporting extended daily coverage and seven-day operations.
The model was designed to scale incrementally as performance and demand justified additional capacity.
What We Implemented
Calltastic supports:
- Customer acquisition
- Extended daily coverage
- Seven-day operations
- Staffing and recruiting
- Workforce planning
- Quality assurance
- Coaching
- Reporting
- Operational management
- Scalable team structure
The Results
The operation tripled in size, growing from a five-person launch team to 15 team members within its first several months.
The expansion has created substantially greater acquisition capacity while maintaining a managed operating structure.
The model provides extended customer-acquisition coverage throughout the week.
With the operation continuing to scale, the next stage is designed to support approximately 25 team members.
The partnership has also focused on improving cost per acquisition and overall operating cost, allowing additional capacity to be built around more efficient operating economics.
The Outcome
In a matter of months, Calltastic helped a growing telehealth company turn a five-person launch into a 15-person, seven-day customer acquisition operation—with the infrastructure already in place for its next stage of growth.